AIMS AND PRINCIPLES



The Trans-Canada Advertising Agency Network, founded June 22, 1963 - is a group of independent Canadian-owned advertising/marketing/communications Companies with memberships in every principal market in Canada and other adjacent or pertinent markets.


OBJECTIVES
  1. To provide "Branch Office" service among the members.

  2. To help members stabilize and improve their financial operations through the exchange of data and management information.

  3. To improve members' creative ability by the exchange of ideas and data.

  4. To improve the general management of members' organizations by developing executive ability.

  5. To aid members in securing a greater volume of business by improving sales methods and by supplying sales support.

  6. To promote recognition of the Network to increase its prestige and influence.

  7. To conduct and make available to members, research in the fields of advertising,marketing and communications.

  8. To promote good fellowship and personal friendship among members.
 
 

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